It’s time to rebase when you’re paralyzed by technical debt, your team are frustrated because you can’t make changes you feel should be so easy, you need developers to do the simplest things, and you’re spending more time discussing minutiae than strategizing and implementing impactful initiatives.
If we rephrase “requirements” as goals and objectives, we will see leaner, more nimble projects that move faster, cost less money and headspace, and lead to more impactful and successful outcomes.
Despite all the best intentions, meticulous discovery, thoughtful design, and careful planning, how many ecommerce brands find themselves 6–12 months after launch of a new or refreshed site in a spiraling cycle of technical debt and increasing maintenance overhead?
Identifying and fixing issues with product data on large-inventory Shopify stores is time-consuming. This is an experiment to see what can be done by stitching together open-source or freemium tools using no-code or low-code principles.
I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.
We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.
Use different email apps for work and home to avoid checking work emails in your downtime.
While agencies might seem more expensive at face value, even if you work mostly with one person, you are typically getting the benefit of a team’s breadth and depth of knowledge, perspective, and expertise.
I’m working on a hypothesis exploring the foundational first-principles of DTC ecommerce growth—and I’d love some feedback.
A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.