A roundup of the positioning statements of many of the top Shopify agencies. Who would you choose to work with based on positioning alone?
No matter how wrong or off-base they are, GPT3 has a strong tendency to generate responses as though they’re the absolute authority on the subject. But, are they?
25–28 November 2022 is the Friday through Monday following Thanksgiving—or BFCM. 25–28 November 2021 is Thursday through Sunday—an entire day short of BFCM!
As founders, principles, and leaders, it’s hard for us to acknowledge and admit that, while we might have a strong vision for where we are going, we probably don’t have a clear plan for how we’re going to get there. And, even if we do, it’s likely incomplete or we’re too close to it.
Most new (and many well-established) direct-to-consumer brands grossly underestimate how challenging and expensive it is to find and acquire good customers.
It’s time to rebase when you’re paralyzed by technical debt, your team are frustrated because you can’t make changes you feel should be so easy, you need developers to do the simplest things, and you’re spending more time discussing minutiae than strategizing and implementing impactful initiatives.
If we rephrase “requirements” as goals and objectives, we will see leaner, more nimble projects that move faster, cost less money and headspace, and lead to more impactful and successful outcomes.
Despite all the best intentions, meticulous discovery, thoughtful design, and careful planning, how many ecommerce brands find themselves 6–12 months after launch of a new or refreshed site in a spiraling cycle of technical debt and increasing maintenance overhead?
Identifying and fixing issues with product data on large-inventory Shopify stores is time-consuming. This is an experiment to see what can be done by stitching together open-source or freemium tools using no-code or low-code principles.
I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.