In order to maximize marketing performance, you need to reach the right audience at the right time with the right message.
Imagine you have 5 seconds to capture visitors’ attention—and convert them from “I’ve never heard of this company” to “I love them so much I’ll buy whatever they’re selling!”
As tools become more powerful, they also become more complex, which means less users are able to take advantage of that power. True power comes from leveraging simpler, more elegant, more pragmatic systems that combined enable outcomes that are greater than the sum of the parts.
If you are not building your business on a foundation of core ecommerce fundamentals, you are wasting time, money, headspace, and resources. You are likely focusing on the minutiae and things that don’t matter now.
A roundup of the positioning statements of many of the top Shopify agencies. Who would you choose to work with based on positioning alone?