I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.
We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.
I’m working on a hypothesis exploring the foundational first-principles of DTC ecommerce growth—and I’d love some feedback.
A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.
The more unknown unknowns there are in a design brief or system requirements, the more time is required to understand the core problems in order to design a suitable solution. Keeping things lean enables you to stay nimble, iterate faster, and grow more sustainably.
Earlier this year, I chatted with Rachel Tyers, VP of Strategic Partnerships at Okendo, about my journey launching one of the first Shopify agencies in the world, developing research-backed strategies for our clients, and how the Shopify/partner agency relationships have evolved over the years.
I have often found myself browsing a beautiful online store—about to click “Add to Cart”—when I hesitate. I think to myself: “how long will it take for this thing to arrive?” (Not to mention, “what happens if I don’t like it or it’s the wrong size or color?”—more on that later.)
While it’s trivially simple to generate gift cards inside Shopify and send the codes by email, Slack, or whatever, it’s not the best experience for the recipient.
The Lucid Design Store is our agency’s online shop selling t-shirts, notebooks, pencils, and some of the books we have inspired us and that should be must-reads for our clients and new hires.
Gift cards make great gifts because they enable the recipient to choose their present. And they’re delivered instantly via email.