In order to maximize marketing performance, you need to reach the right audience at the right time with the right message.
Imagine you have 5 seconds to capture visitors’ attention—and convert them from “I’ve never heard of this company” to “I love them so much I’ll buy whatever they’re selling!”
If you are not building your business on a foundation of core ecommerce fundamentals, you are wasting time, money, headspace, and resources. You are likely focusing on the minutiae and things that don’t matter now.
A roundup of the positioning statements of many of the top Shopify agencies. Who would you choose to work with based on positioning alone?
No matter how wrong or off-base they are, GPT3 has a strong tendency to generate responses as though they’re the absolute authority on the subject. But, are they?
Most new (and many well-established) direct-to-consumer brands grossly underestimate how challenging and expensive it is to find and acquire good customers.
I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.
We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.
I’m working on a hypothesis exploring the foundational first-principles of DTC ecommerce growth—and I’d love some feedback.
A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.