I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.
We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.
While agencies might seem more expensive at face value, even if you work mostly with one person, you are typically getting the benefit of a team’s breadth and depth of knowledge, perspective, and expertise.
The more unknown unknowns there are in a design brief or system requirements, the more time is required to understand the core problems in order to design a suitable solution. Keeping things lean enables you to stay nimble, iterate faster, and grow more sustainably.
In our effort to build lean teams, we tend to underinvest in team-building. We overload our teams with too much complexity and too many areas of responsibility without the frameworks or systems to support them or enable them to have sounding boards and forums for healthy discussion.
If you’re building a people-first organization, you will grow faster and require less operational oversight if you develop and encourage a first-principles mindset in your team.
For brands that have seed-funding, there is a strong tendency to get caught up in the look-and-feel and functionality of the website. Funded brands tend to quickly lose sight of factors such as nimbleness, technical debt, and the ability to iterate quickly based on analytics and data.
I have often found myself browsing a beautiful online store—about to click “Add to Cart”—when I hesitate. I think to myself: “how long will it take for this thing to arrive?” (Not to mention, “what happens if I don’t like it or it’s the wrong size or color?”—more on that later.)
How many of you wear the hat of “ecommerce manager” on top of your official title—such as COO, CMO, CTO, Marketing Manager, Designer, Founder, CEO…? You are not alone.
Does anyone have great examples of simple, well-structured bonus plans, phantom stock options, profit-sharing, etc. for digital agencies?