Most new (and many well-established) direct-to-consumer brands grossly underestimate how challenging and expensive it is to find and acquire good customers.
I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.
In our effort to build lean teams, we tend to underinvest in team-building. We overload our teams with too much complexity and too many areas of responsibility without the frameworks or systems to support them or enable them to have sounding boards and forums for healthy discussion.
How many of you wear the hat of “ecommerce manager” on top of your official title—such as COO, CMO, CTO, Marketing Manager, Designer, Founder, CEO…? You are not alone.
I often reflect on the loneliness of the journey for founders but I am curious to understand if this is an issue for those of you working in teams as well?
It’s easy to forget that the people we are interacting with each day have their own stresses and anxieties and challenges that they bring to the table (or the Zoom call!).
I know there’s been a push to get large organisations to move their HQs to Nelson—and that would be great—but what about the far more achievable idea of encouraging growing tech companies to open smaller offices here?
With two days remaining before my contract rolls over, this month I have used: * 2,112mb of 1,948mb data* * 90 of 300 minutes * 54 of 2,500 texts I am with Vodafone—and don’t know if other carriers are better but—it seems to me these mobile plans
Something is seriously missing in the agency collaboration space. There is a plethora of collaboration apps available but, despite what appears to be a saturated marketplace, no one seems to have got it just right.