Helping you connect the dots to unlock hidden revenue on Shopify

It’s humbling when we come to a point in our career where we realize that the skills we have that were once deeply specialized are now offered by thousands—if not tens of thousands—of others. I am a designer and design thinker at heart—and I love the

Building the dream agency

I never quite got there. The process became the work. I prefer to work in an organization where the work is the work. Where I can help people and make a genuine impact. I’m achieving that as a soloist again. For now.

How can you expect to produce beauty and harmony if your marketing team isn’t “singing from the same song sheet”?

In order to maximize marketing performance, you need to reach the right audience at the right time with the right message.

If your ROAS is slipping, it’s not too late to optimize brand positioning, content, and storytelling!

Imagine you have 5 seconds to capture visitors’ attention—and convert them from “I’ve never heard of this company” to “I love them so much I’ll buy whatever they’re selling!”

#UnderdogChallenge—my 23-year journey from soloist to agency principal and back in under 500 words

After nearly 23 years, I’m back on the tools, working directly with amazing clients—designing and building beautiful, elegant, highly functional Shopify stores—learning and growing and achieving things I’d forgotten I was capable of.

The paradox of increasingly “powerful” ecommerce tools and realizing ultimate potential

As tools become more powerful, they also become more complex, which means less users are able to take advantage of that power. True power comes from leveraging simpler, more elegant, more pragmatic systems that combined enable outcomes that are greater than the sum of the parts.

Building strong foundations with Shopify based on the fundamental principles of ecommerce success—part 2

If you are not building your business on a foundation of core ecommerce fundamentals, you are wasting time, money, headspace, and resources. You are likely focusing on the minutiae and things that don’t matter now.

“Kablooie!”

It feels like, almost overnight, the social web has fragmented into an infinite number of pieces. Is there hope for our preciouse, time, energy, and headspace?

You have a vision—what about your objectives, strategy, plans, and goals?

Goal-setting is hard. Where do you start? What’s the difference between an objective and a goal? How do you keep track of goals or measure success or failure?

Is it time for a complexity audit?

If you’re struggling with complexity and are finding yourself endlessly tweaking and fiddling with things—but unsure what’s really going to make a difference—perhaps it’s time to assess the complexity of your business to see where you can rebase to the simplest foundations to build upon.