Reflections on what it means to build a people-first organization As I strive at Lucid to build a healthier, people-first organization, I have been reflecting on some core principles of building a great team.
Learning to code for iOS and building a weather app in SwiftUI I’ve been wanting to learn Swift for years—but have found it hard to get my head around the core concepts. I’ve also been wanting to build a simpler weather app—focused on the current day and immediate future and nothing else. I have a beta! Making progress.
Are you leveraging email flows and automations on your store? When I audit ecommerce brands, one of the first things I look at is their email and SMS automation flows. What I often find is that brands are barely using any flows or automations or, if they are, they’re not AB testing or tweaking and optimizing the flows for continual, iterative improvements.
Some of the risks funded ecommerce startups face around over-designing and over-engineering for launch For brands that have seed-funding, there is a strong tendency to get caught up in the look-and-feel and functionality of the website. Funded brands tend to quickly lose sight of factors such as nimbleness, technical debt, and the ability to iterate quickly based on analytics and data.
Journey Map Podcast: New Zealand to New York In this episode of the Journey Map podcast, I chat about my start building websites for $150, my various ventures in New Zealand, and my decision to move to New York.
Are you losing customers to Amazon because you don’t show shipping times? I have often found myself browsing a beautiful online store—about to click “Add to Cart”—when I hesitate. I think to myself: “how long will it take for this thing to arrive?” (Not to mention, “what happens if I don’t like it or it’s the wrong size or color?”—more on that later.)
Designing with data, foundational principles, best practices, and facts With any complex process, it’s important to separate pre-prescribed solutions from the ultimate goal. It’s important to fully understand the problems and the “whys”—and to avoid jumping to preconceived conclusions. Especially when problems aren’t fully understood in the first place.
Are you wearing too many hats in your organization? How many of you wear the hat of “ecommerce manager” on top of your official title—such as COO, CMO, CTO, Marketing Manager, Designer, Founder, CEO…? You are not alone.
Shopify is dead, long live Shopify! The biggest announcement to come out of Unite 2021 is Shopify Online Store 2.0—one of the most significant updates to the Shopify platform to date!
Are you striving to be a master of your digital craft? Where is your community? I often reflect on the loneliness of the journey for founders but I am curious to understand if this is an issue for those of you working in teams as well?