A couple of years ago, I was doing some repositioning work for my Shopify Plus agency—and I thought we were doing well with a positioning statement like, “We design and build beautiful, functional websites for authentic brands.”
To validate my direction, I pulled up the 57 or so Shopify Plus agencies at the time and scrolled through their sites. My heart sank…. It quickly became clear that all of us were saying more or less the same thing. On the face of it, there was very little differentiation between us.
Everyone specialized in “authentic” or “growing” or “ambitious” or “purpose-driven” brands.
If you were one of these brands, how would you choose which agency to work with? Who was truly an industry expert with genuine, deep expertise that would serve your needs?
Well, here we are at the start of 2023, and I am in a new phase of repositioning.
I have rounded up the positioning statements for all the (English-speaking) Shopify and Shopify Plus agencies I know of or can find—and I am sharing them here.
As you scroll down the list, you will notice that there are very few that you would bookmark or reach out to based on their positioning statements alone—let alone be able to identify.
If you see some you resonate with and want to know who they are, feel free to reach out, and I will be happy to share.
If you are an agency leader, can you identify your agency in this list?
Positioning statements of the top Shopify agencies
- We make ecommerce painless
- A full-service Shopify Plus agency driving digital transformation.
- We help you make more money. Without spending more money on advertising! Let us show you how…
- Your eCommerce Growth Agency
- Digital commerce agency
- Building brave digitial brands into enduring classics
- A Shopify Plus Partner dedicated to solving your unique business needs.
- Your Shopify Plus Growth Partner
- Shopify Plus Enterprise Solutions
- Welcome to Argon
- We help ambitious brands on Shopify connect deeper and convert with ease.
- An eCommerce agency that builds & optimizes customer experiences for high-growth brands
- We are your brand’s ecommerce success agency
- Shopify Plus Partner eCommerce agency
- Shopify Plus solutions start here.
- The Shopify Plus agency for the world’s most design-conscious luxury brands.
- Lightning Fast ⚡ Shopify & Recharge Developers
- Trusted Ecommerce and Shopify Agency.
- Award winning ecommerce development for the most forward-thinking brands.
- We save ecommerce retailers from outdated tech & ineffective operations
- We build modern ecommerce
- We build the world’s fastest, most flexible digital storefronts for growing brands.
- Createur of new habits
- Award Winning Shopify Agency
- Turn your Shopify store into a revenue generating powerhouse of persuation
- We partner with our clients to create stunning websites that are exceptionally effective.
- An eCommerce agency for luxury, fashion and beauty brands.
- Supercharging eCommerce & building future-proof digital products
- We help ecommerce companies grow on Shopify and Klaviyo
- A Conversion-Focused Agency and eCommerce Powerhouse
- Growth always begins with… a spark!
- We are a collaborative agency focused on building, growing, and guiding the next generation of ecommerce companies.
- Let's make your product a success
- Memorable Websites That Sell
- Shopify Experts. Web development. E-commerce consulting.
- Shopify Agency. Brands That Go Deeper.
- Your full service digital team for marketing e-commerce and design
- We are Shopify designers/developers/conversion experts/marketing experts/Plus experts
- We design and build highly-scalable, cost-effective Shopify stores that maximize flexibility and minimize complexity and technical debt
- Memorable e-commerce experiences.
- Shopify development company
- Jamstack & E-commerce Agency.
- We are a Shopify Plus Agency Partner.
- We help ambitious brands build sustainable and scalable growth
- We launch the world’s top direct-to-consumer brands.
- We create beautiful and functional ecommerce experiences for amazing brands on Shopify.
- The Bay Area’s Top Shopify Plus Web Development Agency
- Websites + Ecommerce. Bespoke UX & cutting edge digital storytelling.
- Shopify Plus Specialists & European E-commerce Agency of the Year
- The Award-Winning Shopify Plus agency you'll wish you found sooner.
- We build businesses
- Born digital. Raised by the internet. Now helping businesses thrive in a world of technology.
- We design, develop, and nurture authentic, memorable digital experiences
- We are one of only 8 digital marketing agencies in the country that are a Google Premier Partner, a Meta Partner, and a Shopify Plus Partner Agency.
- You know your business. We know Shopify Plus.
- A full-service Shopify development company
- the premier shopify plus agency for ambitious brands.
- A Shopify Plus & BigCommerce Agency. Ecommerce expertise beyond expectation.
- We blend the creative and the commercial to build websites that showcase brands and sell products
- We design, build and grow Shopify Plus stores that convert.
- We know Shopify (Like, a lot)
- Forging the future of ecommerce
- Studio for Digital Transformation in Prague & BerliN
- Where everything aligns.
- Building delightful, award-winning experiences
- We build stunning online experiences
- A full-service ecommerce agency. Make commerce simple.
- Choose one. Choose All. End to end solutions for your business.
- Uncap the power of your ecommerce engine
- The Shopify Plus agency for high-growth brands.
- The Shopify Plus agency you’ll never look back from.
- The Shopify Plus agency for international brands.
- An established branding and design agency that specializes in luxury developments, hospitality, sports, consumer goods, and lifestyle brands. We use expert collective thinking to ensure that the brands and experiences we create are exciting, meaningful, and timeless.
We clearly have work to do as an industry.