Galen King

Galen King

I am Founder & Strategic Director of Lucid. I work with founders and COOs of purpose-driven brands to help distill clarity out of the day-to-day challenges of growing sustainable companies.

📍 New York City

Connecting marketing initiatives between the physical and virtual worlds

I am often surprised that so many brands send out direct mailers with no easy link between the physical and virtual experience—and no clear call-to-action or incentive to make a purchase.

Sustainable ecommerce growth has a complexity problem

We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.

Simple work/life balance hack: multiple email apps

Use different email apps for work and home to avoid checking work emails in your downtime.

Should I hire an internal Shopify developer for my ecommerce site instead of paying an agency on retainer?

While agencies might seem more expensive at face value, even if you work mostly with one person, you are typically getting the benefit of a team’s breadth and depth of knowledge, perspective, and expertise.

What are the foundational first-principles of DTC ecommerce growth?

I’m working on a hypothesis exploring the foundational first-principles of DTC ecommerce growth—and I’d love some feedback.

“Media Champions” Interview

A brief chat about the importance of authentic storytelling, community-building, and some of the changes I am seeing in how consumers are interacting with brands’ websites.

Webinar: How to Stay Nimble as a DTC Brand

Some of my thoughts on how to develop more nimble mindsets in your organization, pragmatism, purpose, and a healthy dose of the first-principles of ecommerce—with a few nimble design and development conceps thrown in at the end.

Beware of the hidden costs of complexity

The more unknown unknowns there are in a design brief or system requirements, the more time is required to understand the core problems in order to design a suitable solution. Keeping things lean enables you to stay nimble, iterate faster, and grow more sustainably.

The journey isn’t just lonely at the top

In our effort to build lean teams, we tend to underinvest in team-building. We overload our teams with too much complexity and too many areas of responsibility without the frameworks or systems to support them or enable them to have sounding boards and forums for healthy discussion.

A first-principles mindset

If you’re building a people-first organization, you will grow faster and require less operational oversight if you develop and encourage a first-principles mindset in your team.