I’m a web & print designer, creative director, & Shopify Expert.

I’m passionate about working on projects that make a positive difference. I get excited about community-building and collaboration and love working with inspired people on projects that inspire me.

While I tend to wear many hats, my energy is focused on my role as Founder & Creative Director of Lucid, a creative design and development agency.

I am also developing Expertly, an on-demand Shopify Experts service by Lucid.

I’m from Nelson, New Zealand but currently live in New York City with my wife and three children.

I work out of the wonderful Friends Work Here coworking space in Brooklyn—come and say hello!

Images that have recently captured my eye

At the moment, I’m mainly working on…

Lucid, Founder & Creative Director

Creative graphic design and web development agency with offices in Nelson, New Zealand and New York City, USA. Lucid is one of the world’s leading Shopify Experts.

Expertly, Founder & Lead Shopify Expert

Expertly is an on-demand Shopify Experts service by the Lucid team specializing in small theme tweaks and customizations, SEO work, Google and Facebook ad support, copy-editing, etc.

The Bridge Street Collective, Creator & Trustee

Not-for-profit coworking space in Nelson, New Zealand.

The Foodbank Project, Creator & Advisor

Not-for-profit online grocery store where all items purchased are donated to Salvation Army food banks around New Zealand.

Tiny Feedback, Creator & Developer

Simple, elegant web app for individuals and companies to gather and discuss feedback, questions, feature requests, and issues without the overhead and complexity of larger help desk platforms.

Your Project?

Get in touch. I'd love to chat.