I work with passionate people to help design simple solutions for complex problems.

I thrive when working on projects that make a positive difference. This doesn’t mean every project has to change the world—but it should somehow make it a better place. I get excited about community-building and collaboration. I believe in helping companies develop lifelong fans—as opposed to simply selling products to customers.

While I tend to wear many hats, my energy is focused on my role as Founder & Creative Director of Lucid, a creative design and development agency with offices in New Zealand and New York City.

We are Shopify Plus Experts—and have been since the very beginning.

I’m from Nelson, New Zealand and live in New York City with my wife and three children.

Some of my recent observations on Instagram

My main focus

Lucid, Founder & Creative Director

We design and build beautiful brands, websites, and apps to help passionate companies grow. Shopify partners since the beginning.

Other projects—past and present

Kirby Lane, Creator

Public community space in Nelson, New Zealand.

A Good Umbrella, Creator, Designer & Developer

An experimental ecommerce site built on Shopify playing with same-day deliveries, weather-based Google AdWords scripting, realtime weather data….

The Bridge Street Collective, Founder

Award-winning coworking space in Nelson, New Zealand.

The Foodbank Project, Creator & Advisor

Not-for-profit online grocery store where all items purchased are donated to Salvation Army food banks around New Zealand.

Your Project?

Get in touch. I'd love to chat.