We need to get back to basics. We need to have a relentless focus on simplicity—on foundational best-practices. We need to eliminate as many of the moving parts as possible to make it easier to diagnose problems and easier to identify the squeaky wheel or where to apply the grease.
While agencies might seem more expensive at face value, even if you work mostly with one person, you are typically getting the benefit of a team’s breadth and depth of knowledge, perspective, and expertise.
I’m working on a hypothesis exploring the foundational first-principles of DTC ecommerce growth—and I’d love some feedback.
Some of my thoughts on how to develop more nimble mindsets in your organization, pragmatism, purpose, and a healthy dose of the first-principles of ecommerce—with a few nimble design and development conceps thrown in at the end.
The more unknown unknowns there are in a design brief or system requirements, the more time is required to understand the core problems in order to design a suitable solution. Keeping things lean enables you to stay nimble, iterate faster, and grow more sustainably.
If you’re building a people-first organization, you will grow faster and require less operational oversight if you develop and encourage a first-principles mindset in your team.
Some say, “the hardest part of running is putting on your shoes.” It’s not actually hard but, if you don’t do it, you won’t go for a run at all.